For growth-stage companies ($5–15M revenue)

Hire an agent.
Not another person.

Your ops coordinator costs $65K a year to copy data between systems. An AI agent does it better, handles the exceptions, and runs at 2am without calling in sick. Live in 6 weeks.

Not headcount. Not IT. A different line item entirely.


We connect

$65K/yr
what an ops coordinator costs to do work an agent handles
66%
of CEOs freezing hiring while betting on AI — agents fill the gap
95%
of AI pilots fail to deliver ROI without specialist help (MIT, 2025)
67% vs 22%
success rate with a specialist vs. doing it yourself

The Problem

Why traditional scaling breaks.Only 11% of companies have AI agents in production. These three forces are why — and why hiring more people makes every one of them worse.

The $65K Copy-Paste Job

Your ops coordinator spent three hours this morning copying lease applications from HubSpot into AppFolio. Then she reconciled rent payments by hand in QuickBooks. Tomorrow she'll do it again. You're paying a full salary for someone to be the human API between systems that should talk to each other.

Automation That Can't Think

You tried Zapier. It worked until a maintenance request came in via text instead of the tenant portal, or a partial payment didn't match any invoice. Traditional automation follows rules. Your operations are full of exceptions. AI agents handle both.

AI Hype, Zero Results

You bought ChatGPT seats. Maybe built a chatbot. But nobody connected AI to where the pain actually lives — the vendor invoices piling up in email, the owner reports pulled from four systems every Friday, the data that gets entered into three tools by hand. ChatGPT answers questions. Agents do the work.


The Cost of Waiting

That person copying data between your systems costs you $1,250 a week.That's $65K a year for someone to be the human API between your systems. Here's what changes when an agent takes over.

Your week right now

  • ×Monday: 3 hours reconciling invoices in QuickBooks
  • ×Tuesday: Copy 14 applications from HubSpot into your ops platform
  • ×Wednesday: Chase a partial payment that didn't match any invoice
  • ×Thursday: Pull data from 4 systems for the weekly report
  • ×Friday: Start again

Your week with agents

  • Invoices reconciled automatically overnight
  • Applications synced the moment they come in
  • Partial payments flagged and routed — no chasing
  • Weekly report assembled and waiting in your inbox
  • You run your business instead of your tools

Our Framework

The Agent Stack Method.Most companies start at Layer 3 — building agents before diagnosing the problem. That's why 95% of AI pilots fail. We start at Layer 1.

1

"Where's the human glue?"

Diagnose

Audit every tool, data flow, and manual handoff. Quantify the hours and dollars your team spends being human middleware.

AI Operations AssessmentOutput: Operations Map
ops-map.json
2

"What should agents do vs. humans?"

Map

Score every workflow on the Agent Fit Scorecard — Volume, Variability, Value, Visibility. Design your agent-powered target state.

AI Operations AssessmentOutput: Agent Fit Scorecard + ROI
3

"Build agents that run at 2am"

Deploy

Purpose-built agents connected to your real systems. Human-in-the-loop guardrails from day one. Team trained to work alongside digital workers.

Agent BuildOutput: Production agents
4

"Agents need a manager, not a prayer"

Monitor

Your agents get a dedicated manager — not a Slack channel and a prayer. We monitor performance, catch drift before it causes errors, and tune the system weekly. You'll never be left holding something you can't maintain.

Agent Operations RetainerOutput: Performance dashboards
5

"One agent leads to five"

Compound

Quarterly Agent Stack Reviews. New digital workers as your business grows. The stack compounds — each agent makes the others more valuable.

Agent Operations RetainerOutput: Expanding agent workforce

What You Get

Three stages. One outcome: your team stops doing work an agent should own.We diagnose what to automate, build the agents, and manage them so they keep running.

1

AI Operations Assessment

We audit every workflow and score it on four dimensions — Volume, Variability, Value, Visibility. You see exactly which tasks are ready for an agent and how much you're spending to keep them manual.

Order → Invoice Sync19
Vendor Invoice Processing17
Weekly Owner Reports14
Lease Application Intake9

2 weeks · Fixed fee

2

Agent Build

We build and deploy agents into production — connected to your real systems, handling real exceptions, with guardrails from day one. Not a demo. Live agents doing the work.

HubSpot → AppFolio syncDeployed
Invoice → QuickBooks matcherDeployed
Report builderTesting
Lease intake agentQueued

4–8 weeks · Fixed fee

3

Agent Operations Retainer

Agents need a manager, not a Slack channel. We monitor performance, tune prompts, manage costs, and deploy new agents every quarter. This is how one agent becomes five.

Order Sync99.7%
Invoice Matcher98.9%
Report Generator97.1%
Data Reconciler2am

Ongoing · Monthly


Results

What this looks like in practice.Scenarios based on real engagement patterns — the kind of work we do every day.

"Our ops coordinator used to spend half her week reconciling orders across Shopify, ShipStation, and QuickBooks. Now an agent handles it — including partial shipments and returns. She went from 22 hours of manual work to 2 hours of oversight."

Head of Operations · E-Commerce · $3M revenue

"Our office manager was spending 20 hours a week copying lease applications from HubSpot into AppFolio and reconciling rent payments in QuickBooks. An agent now syncs everything automatically — she manages 40 more units without adding staff."

COO · Property Management · $7M revenue

"Our staff were entering every donation into Salesforce, the donor management platform, and our comms tool by hand. The agent catches new donations at the source and syncs everything — duplicate entry is completely eliminated."

Executive Director · Nonprofit · $2M budget

Property Management

20 hrs/week recovered. Office manager was copying lease applications from HubSpot into AppFolio and reconciling rent payments by hand in QuickBooks. An agent now syncs applications instantly, matches payments to invoices, and flags exceptions — freeing the team to manage 40 more units without adding headcount.

E-Commerce

22 hrs/week to 2 hrs. Order fulfillment agent syncing Shopify orders → ShipStation tracking → QuickBooks invoicing. Handles partial shipments, flags address mismatches, auto-posts clean transactions, and escalates discrepancies over $50 for human review.

Nonprofit

Duplicate entry eliminated. Staff were entering every donation into Salesforce, their donor management platform, and their comms tool by hand. An agent now catches new donations at the source, syncs records across all three, and triggers personalized acknowledgment emails — no human touch required.


What if your next hire never called in sick?

See which roles on your team an AI agent could fill — free, in 5 minutes.

Get Your AI Readiness Score — Free

Is This You?

Built for the founder whose team has become human glue between systems.If someone on your team spends their week copying data, chasing exceptions, and reconciling tools that don't talk — that's the role an agent fills.

You've got 8 tools, 3 spreadsheets, and one person holding it all together. You've tried Zapier — it worked until it didn't. You've bought ChatGPT seats, but nobody connected it to the actual work. You know AI should help, but every conversation about it feels like hype.

This is for you if —

  • Your company does $5M–$15M in revenue
  • You have 5+ SaaS tools that don't talk to each other
  • Someone spends 20+ hours/week on manual operations
  • You've tried automation or AI tools but they didn't stick
  • You know you need AI but don't know where to start
  • You're a founder, COO, or Head of Ops

This is NOT for you if —

  • ×You're pre-revenue or under $500K
  • ×You want someone to recommend which AI tools to buy
  • ×You need content creation, chatbots, or prompt engineering
  • ×You're looking for hourly contractors

Why AutomateThat

Not a dev shop. Not a strategy deck.We sit in the gap between expensive enterprise consultancies and DIY tools that break on edge cases.

The alternatives

  • ×Enterprise firms charge $250K+ and ignore companies under $50M
  • ×Dev shops and boutique agencies bill hourly, hand you code, and disappear
  • ×Zapier/Make installers build rule-based automations that break on exceptions
  • ×AI auditors recommend tools and write strategy decks — but don't build anything
  • ×Hiring in-house takes 3-6 months to recruit, onboard, and figure out what to build

AutomateThat

  • Built for $5-15M companies — our sweet spot, not an afterthought
  • We build AND manage — assessment, deploy, monitor, compound
  • AI agents that reason through edge cases, not just follow rules
  • Named framework (Agent Stack Method) with battle-tested patterns across companies
  • Fixed-fee engagements — no hourly billing, no surprise invoices
  • First digital worker live in 6 weeks. Retainer costs less than half a salary.

Free · 5 Minutes

How much of your team's week could an agent handle?

15 questions. Instant score. You'll see exactly which workflows are ready for AI — and how much you're spending to keep them manual.

No email required to get your score. If you're a fit, book a free 20-minute call to walk through your results.

Get Your AI Readiness Score
What you'll learn
Which workflows an agent should own
What you'll see
Your estimated annual savings in hours and dollars
What happens next
A 20-minute call to walk through your results — if it's a fit

Our guarantee: If the assessment doesn't show a clear path to $30K in annual savings, you don't pay for it. If the agents we build don't replace the hours we promised within 90 days, we keep working until they do — at no additional cost. We only take clients where the math is obvious.


About

Most AI consultants recommend tools.I build the agents that do the work — connected to your real systems, running in production, handling exceptions at 2am.

I'm Mike Salem. I've spent over a decade building data pipelines and technology operations for companies you'd recognize — systems processing millions of interactions across 12+ tool ecosystems. I've seen what happens when companies try to duct-tape their operations together with Zapier and spreadsheets, and I've seen what happens when you build it right.

When I assess your operations, I'm not looking at one workflow. I'm mapping how everything connects — every tool, every handoff, every manual step — and identifying exactly which tasks an AI agent should own, and which still need a human in the loop.

And because I work across multiple companies in your space, I see patterns your in-house hire never would. I know which agent architectures work because I've deployed them before — your hire would be figuring that out from scratch.

Our guarantee: If the assessment doesn't show a clear path to $30K in annual savings, you don't pay. If the agents don't replace the hours we promised within 90 days, we keep working at no additional cost.

We only take clients where the math is obvious. That protects both of us.


FAQ

Common questions

Every agent we deploy includes human-in-the-loop guardrails. Agents escalate when confidence is low, flag anomalies for review, and never take irreversible actions without oversight. We monitor performance continuously. This is exactly why you need an expert — 95% of AI pilots fail to deliver ROI without specialist help.

Zapier follows rules: "if this, then that." AI agents reason. When an order comes in with a weird format or a missing field, Zapier breaks. An AI agent figures out what to do — or escalates to a human. We build agents that handle the exceptions, not just the happy path.

ChatGPT is a general-purpose tool. We deploy purpose-built AI agents connected to your actual systems — your CRM, order management, accounting. They don't just generate text; they take actions, move data, and handle workflows end-to-end.

The AI Operations Assessment takes 2 weeks — you'll have a complete agent roadmap and ROI projection by then. Agent builds typically take 4–8 weeks. Most clients see their first agents running within 6 weeks of starting.

Every agent deployment includes access controls, audit logging, and data handling policies. We work with your existing security requirements and can accommodate SOC 2, HIPAA, or other compliance frameworks.

A senior ops hire takes 3–6 months to recruit, onboard, and ramp. We have your first agent live in 6 weeks, and our retainer costs less than half a fully-loaded salary. We've deployed across multiple companies — your hire would be figuring it out from scratch.

No. That's the whole point of the retainer. Agents need ongoing management the same way employees need a manager. We monitor, tune, and expand your agent stack every month. Most clients start with one agent and are running three or four within a year. If you ever want to bring it in-house, we hand everything over — working agents, documentation, and a roadmap.

We spend 20 minutes understanding your operations — what tools you use, where the manual handoffs are, and which tasks could be handled by AI agents. No pitch, no follow-up sequence. If it's not a fit, we'll tell you.


Your next hire doesn't need
a desk or a salary

15 questions. 5 minutes. See which roles on your team an AI agent could fill — and how much you'd save compared to your next hire.

Get Your AI Readiness Score

No email required · Get your score instantly